For those who are not in the habit of routinely working out, finding the incentive to exercise can be tough — unless it presents itself to you.
As part of its 'Movement is Happiness' campaign, Coca-Cola Chile set up taxis with the help of ad agency McCann that riders could pedal to lower the amount they would pay for their trip. If a rider was extremely motivated to save a few dollars and burn some calories in the process, their fare could be decreased by pedalling. However, if a rider was slow at pedalling, or they stopped completely, they would not see a decrease in the fare's price.
It's almost like these riders were riding bikes instead of taking a car to their destination. Either way, this Coca-Cola campaign is a clever one that manages to help people get into shape and save money at the same time.
Stats for Workout-Encouraging Taxis
Trending: Older & Mild
Research: 802 clicks in 133 w
Interest: > 3 minutes
Concept: Incentive To Exercise
Related: 69 examples / 53 photos
Segment: Males, 18-35
Comparison Set: 25 similar articles, including: workout office chairs, leg-toning mobility machines, and interactive digital gym trainers.
More Stats +/-
Leg-Toning Mobility Machines
Workout Office Chairs
Interactive Digital Gym Trainers
Kiddie Workout Equipment
Updated Fitness Interface Apps