A big beach day with friends and family is very much in need after the winter those residing in the Northern Hemisphere are experiencing this year and the Tommy Hilfiger SS14 ad campaign sets just the right tone for it. Full of vibrant colors, happy faces and an overall fun-loving and stylish group of beautiful models, it is hard not to feel the infectious need for some hot sun and warm sands.
The Tommy Hilfiger SS14 ad campaign was shot on location in Malibu by photographer Craig McDean. It stars models Toni Garrn, Julia Hafstrom, Jac Jagaciak, Tian Yi, Cora Emmanuel, Lea Sorenson and Chloe Blackshire. With creative direction by Trey Laird of Laird + Partners, they posed along equally colorful surfboards, beach houses and more.
Stats for Beach Day Fashion Ads
Trending: Older & Warm
Research: 5,433 clicks in 117 w
Interest: 2.4 minutes
Concept: Tommy Hilfiger SS14
Related: 82 examples / 63 photos
Segment: Neutral, 12-55
Comparison Set: 30 similar articles, including: exploding botanical fashion ads, exotic sun-soaked fashion ads, and bridal boutique fashion ads.
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