The Barneys Spring 2014 ad campaign is yet another example of the fashion industry getting some things right. Although it has come under scrutiny due to out-of-control eating disorders and blatant Photoshopped images portraying an impossible beauty standard, this campaign along with Deisel's recent one starring Jillian Mercado, a wheelchair-bound reporter suffering from muscular dystrophy, shows that it might be turning over a new leaf.
Starring 17 transgender models, the Barneys Spring 2014 ad campaign is heartwarmingly titled 'Brothers, Sisters, Sons and Daughters.' It celebrates the transgender community in an earnest, beautiful way. Although promoting luxury fashion, the photoshoot goes beyond a marketing ploy. 10% of the sales made on February 11 at Barneys flagship stores and online will be donated to associated LGBT organizations.
Stats for LGBT-Friendly Fashion Ads
Trending: Older & Buzzing
Research: 5,274 clicks in 120 w
Interest: 1.1 minutes
Concept: Barneys Spring 2014
Related: 75 examples / 58 photos
Segment: Neutral, 12-55+
Comparison Set: 28 similar articles, including: bridal boutique fashion ads, exploding botanical fashion ads, and fruitful minimalist fashion ads.
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