Domesticated Youth

Home brands appeal to younger audiences for inclusivity

Implications - Acknowledging the influence that Gen Z has over family purchasing decisions, many furniture brands are crafting a advertisements that specifically target the younger generation. By becoming more inclusive and family-friendly in their branding, these companies prove that they understand the shifting, collaborative relationship between parent and child.
SCORE: 5.7
This Year and Warm Top 6 Examples: 13,190 Total Clicks Aug 15 - Jun 16
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Consumer Insight Topics: MarketingCommercials
Unconventional Object Ads - These Print Ads Promote the IKEA Charging Furniture Pieces
SCORE: 8.2
Viral 9,447 Clicks Pub: Apr 12, 16
Unconventional Object Ads
These Print Ads Promote the IKEA Charging Furniture Pieces
In order to promote the wireless IKEA charging furniture range in a creative way, the ‘IKEA for Real’ print ads were released. IKEA’s wireless charging range includes lamps and... [More]
Family-Focused Furniture Ads - The New Leon's Ads Emphasize the Role of Furniture in People's Lives
SCORE: 4.5
Warm 1,183 Clicks Pub: Mar 15, 16
Family-Focused Furniture Ads
The New Leon's Ads Emphasize the Role of Furniture in People's Lives
The latest Leon’s ads send heartwarming messages about the importance of furniture in people’s lives. While the company’s ads have largely been promotion-driven for the past 20... [More]
Youth-Focused Furniture Ads - This RH Teen Commercial Promotes the Brand's Newest Product Range
SCORE: 5.9
Mild 413 Clicks Pub: Feb 11, 16
Youth-Focused Furniture Ads
This RH Teen Commercial Promotes the Brand's Newest Product Range
RH Teen is a youth-focused retail concept by Restoration Hardware and is promoted in a fun and fashionable television spot. This RH Teen promotional ad appeals to high schoolers and teens who are... [More]
Cost-Friendly Furniture Ads - These Decor-Advertising Posters Compare Pieces to Inexpensive Items
SCORE: 4.6
This Year and Mild 508 Clicks Pub: Jun 9, 16
Cost-Friendly Furniture Ads
These Decor-Advertising Posters Compare Pieces to Inexpensive Items
This inventive decor advertising series from IKEA Saudi Arabia uses everyday objects as a means to communicate how cost-effective its furniture pieces are. Three rows of stacked beverage cans are... [More]
Tween-Targeting Vlogs - 'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
SCORE: 4.5
Mild 1,364 Clicks Pub: Aug 4, 15
Tween-Targeting Vlogs
'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
Revved Up Rooms is a six-part DIY series, targeted towards teens, tweens and Generation Z, that is the result if a collaboration between home decor brand Pottery Barn’s PBteen and multi-... [More]
Self-Expressive Decor Ads - Wayfair's 'You Make the Rules' Ad Celebrates Creativity
SCORE: 4.6
Untested 275 Clicks Pub: Feb 11, 16
Self-Expressive Decor Ads
Wayfair's 'You Make the Rules' Ad Celebrates Creativity
Wayfair’s ‘You Make the Rules’ commercial promotes the home retailer’s affordable furniture and accessory range and suggests that decor is a reflection fo one’s... [More]
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