Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Male-Targeted Skincare Ads

Garnier's Acno Fight Ad Presents an All-In-One Skincare Remedy for Men

— July 8, 2015 — Fashion
With its latest marketing efforts for Acno Fight, Garnier Hong Kong speaks directly to its target audience of males between the ages of 15 and 35—specifically ones who only use water to wash their faces, or only seek out skincare products when there is a problem that pops up. In order to reverse some of the attitudes that have been created around men and hygiene, Garnier set out to make preventative skincare cool again.

Garnier's Acno Fight skincare 6-in-1 products for men are designed to tackle multiple issues that have to do with oily skin, pimples, blackheads, pore tightness, reddness and undesirable markings on the skin. Presented as a do-it-all skincare solution, Garnier's co-created commercial for men stars YouTuber FH Production, giving a fresh Millennial perspective on the product.

By addressing statements made by male consumers regarding skincare, the video has been applauded by many young viewers for realizing that men shop differently than women.
Trend Themes
1. Preventative Skincare for Men - Companies can create preventative skincare products that cater to men, aiming to reverse negative attitudes towards hygiene.
2. Multifunctional Skincare - Skincare companies can create products that offer multiple solutions for common skin issues, such as oily skin, pimples, blackheads, and redness.
3. Influencer Marketing for Men's Skincare - Companies can use male influencers to promote multifunctional skincare products to raise awareness among men, who may shop differently than women for these types of products.
Industry Implications
1. Personal Care Products - Companies can seize the opportunity to develop male-specific preventative skincare products and market them to the underrepresented male customer base.
2. Influencer Marketing - Male influencers can market multifunctional skincare products to their male followers, creating a new trend in the growing field of influencer marketing.
3. Consumer Goods - Companies in the consumer goods industry can create a new market segment for male consumers specifically tailored multifunctional skincare products.
3.7
Score
Popularity
Activity
Freshness