Restoration Hardware's 'Form Follows Beauty' Ad Celebrates Artistry

By: Jana Pijak - Feb 11, 2016
References: rhmodern & youtube
Restoration Hardware's 'Form Follows Beauty' ad spotlights the work of lighting designer Jonathan Browning and follows his complex creative process. Suggesting that he sometimes has to lock himself in a room to come up with creative ideas, the designer gives viewers a candid look at his creative rituals and process illustrations while exploring how much artistry and craftsmanship goes into creating a Restoration Hardware product.

Known for its chic and artisanal products, the high-end retailer showcases the craftsmanship behind its furnishings while also spotlighting the work of one of its most talented designers.

Form Follows Beauty is as much a short film as it is a commercial and will appeal to design lovers with an appreciation for the process behind a final product.