Transitory Stunt

Public transportation is illuminated as a venue for elaborate brand events

Implications - As a greater percentage of the population moves toward dense urban centers, public transportation is being highlighted as an ideal venue for branded promotional stunts. Whether held in a station or trolley, these events speak to the popularity of mobile retail ventures and activate spontaneous connections with individual consumers. This progression speaks to the idea that everyday moments, such as the commute experience, can be easily transformed into something memorable with event marketing.
SCORE: 6.2
Warm Top 6 Examples: 46,726 Total Clicks Mar 15 - Feb 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Underground Lingerie Shows - Bluebella's Collection Was Unveiled on a London Subway Platform
SCORE: 7.4
Viral 20,418 Clicks Pub: Mar 2, 15
Underground Lingerie Shows
Bluebella's Collection Was Unveiled on a London Subway Platform
The underground subway is the last place you’d expect a lingerie show to take place, so this is exactly where Bluebella decided to unveiled its latest collection. The London Underground show... [More]
Retrospective Sneaker Installations - The Annual Nike Air Max Day Kicks Off with a Subway Exhibit
SCORE: 6.7
V. Hot 6,182 Clicks Pub: Mar 25, 15
Retrospective Sneaker Installations
The Annual Nike Air Max Day Kicks Off with a Subway Exhibit
Ahead of the annual Nike Air Max Day, a playful light installation has taken over Paris’ Saint-Martin station in order to kickstart the celebrations. The unique installation features enormous... [More]
Wizardly Brand Activations - This Diagon Alley Event Took Place at London's King's Cross Station
SCORE: 5.2
Warm 10,610 Clicks Pub: Jul 10, 15
Wizardly Brand Activations
This Diagon Alley Event Took Place at London's King's Cross Station
In order to celebrate the theme parks first anniversary, NBC Universal launched an immersive activation in the form of a Diagon Alley installation at London’s King’s Cross station. The... [More]
Commuter-Delight Brand Events - This Celebrity Cruises Activation Delighted Consumers on Blue Monday
SCORE: 5.9
Warm 3,304 Clicks Pub: Jan 25, 16
Commuter-Delight Brand Events
This Celebrity Cruises Activation Delighted Consumers on Blue Monday
A recent brand activation from travel brand Celebrity Cruises sought to provide busy commuters with moments of delight on so-called Blue Monday 2016. Considered the “saddest” day of the... [More]
Rainbow-Colored Commuter Slides - Oreo's WONDERFILLED Campaign Brought Colorful Slides to London
SCORE: 4.9
Warm 5,266 Clicks Pub: Oct 10, 15
Rainbow-Colored Commuter Slides
Oreo's WONDERFILLED Campaign Brought Colorful Slides to London
Part of the larger WONDERFILLED campaign by Oreo, a series of rainbow-colored slides are making their way across the United Kingdom to the delight of commuters. The colorful promotional event helped... [More]
Subway Fitness Stations - Reebok Challenges Korean Commuters to Keep Fit While Waiting for a Train
SCORE: 4.6
Mild 946 Clicks Pub: Apr 19, 15
Subway Fitness Stations
Reebok Challenges Korean Commuters to Keep Fit While Waiting for a Train
Since about 74% of Korean office workers recognize that they could use more exercise, Reebok created the ‘Subway Pump Battle’ in order to get people off their seats and onto their feet... [More]
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