Leon's Furniture Marketing Stunt Capitalizes on Monthly Moving Days

By: Laura McQuarrie - Jul 15, 2015
References: leons & marketingmag
Somewbere between the end of one month and the start of a new one tends to mark moving day, an occasion that Leon's decided to capitalize on for a furniture marketing stunt.

On July 1st, the brand set up signs that acknowledged pieces of furniture that had been discarded on the side of the street. These signs in Montreal were set up to remind people that they are deserving of better pieces of decor in the home. The inventive installations included a small section where people passing by could grab a coupon to put towards a shiny new piece of furniture from Leon's.

Appealing to people who are looking to embrace an "out with the old, in with the new" attitude, this eye-catching furniture marketing campaign is a winning one.