From Low-Budget Hardware Ads to Teen-Focused Decor Commercials

By: Jana Pijak - Feb 11, 2016
These innovative home decor campaigns range from low-budget hardware ads to interior decor commercials that feature Gen Z web influencers. Standouts include teen-focused advertising campaigns by Pottery Barn's PBTeen brand. While a vlog channel gives young consumers design inspiration, a recent commercial featuring YouTube influencer MayBaby reveals her signature collaboration with the home retailer.

In addition to these examples, other innovative home decor campaigns include artisanal offerings by Restoration Hardware and West Elm who both explore the creative process of designers they are collaborating with.

Additionally athletic and tech-savvy hardware ads illustrate the brand partnerships and digital innovations that some of the home industry's most respected brands are investing in. A standout is a recent ad by Lowe's that highlights q unique project by its marketing and design team -- a customer service robot that essentially eliminates the need for human co-workers.