IKEA's 'Joy of Storage' Shows Clothes Finding Their Home

By: Laura McQuarrie - Jan 15, 2015
References: ikea & creativecriminals
The Joy of Storage is an unusual commercial from IKEA that tells the artful story of clothes returning from a long journey to a place that they can finally call home. The t-shirts that tell the story are styled to be like migratory birds, which get chased by dogs, kids and hang out everywhere from blue oceans to green fields.

When it comes to storage and organization, it's practical, but it's one of the less flashy parts of the home. With a quirky flock of flying shirts, IKEA is able to communicate the beauty in everything having its own place in the house. The long trip is culminated as the shirts fold themselves nicely into an IKEA wardrobe for a rest.