Offline Marketing

Online retailers develop a physical presence with in-person marketing

Implications - Beyond extending their presence into the physical world with brick-and-mortar store locations, many online retailers are also turning to in-person marketing and publicity stunts. This approach offers surprise, delight and novelty for unsuspecting consumers, who typically seek out online brands on an as-needed basis. Offline marketing ultimately ensures that brands are building true relationships and staying top-of-mind with consumers in all contexts.
SCORE: 5.2
This Year and Mild Top 4 Examples: 10,432 Total Clicks Jan 14 - Feb 16
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Consumer Insight Topics: MarketingBusinessRetail
Playful Street Art Manipulations - FILA Sneakers Adds Its Own Shoes to Banksy Street Art
SCORE: 5.4
Warm 4,279 Clicks Pub: Jun 5, 14
Playful Street Art Manipulations
FILA Sneakers Adds Its Own Shoes to Banksy Street Art
It’s taken a while for officials to come around, but now Banksy street art has become so desirable, it’s protected by clear panels, making it somewhat untouchable. Despite this, as FILA... [More]
Mobile Discount Stores - The 'Treasure Truck' Will Drive Around Seattle Selling Discount Goods
SCORE: 5.4
Warm 2,552 Clicks Pub: Jun 26, 15
Mobile Discount Stores
The 'Treasure Truck' Will Drive Around Seattle Selling Discount Goods
Amazon has launched a ‘Treasure Truck’ that will drive around the city of Seattle selling discount goods to consumers. Starting on June 27th, Seattle residents will be able to purchase... [More]
Cargo-Sized Cardboard Crates - The Amazon Nissan Box is the Biggest Paper Carton You've Ever Seen
SCORE: 4.6
Mild 3,518 Clicks Pub: Jan 9, 14
Cargo-Sized Cardboard Crates
The Amazon Nissan Box is the Biggest Paper Carton You've Ever Seen
If you caught sight of one of these massive Amazon Nissan boxes on the bed of a tractor-trailer, you might have been eager to learn of its contents. Great things certainly come in small packages,... [More]
Web Retailer Murals - Amazon Asked Artists to Interpret What 'Prime Living' Means in a Mural
SCORE: 1.8
Untested 83 Clicks Pub: Jul 15, 15
Web Retailer Murals
Amazon Asked Artists to Interpret What 'Prime Living' Means in a Mural
In order to generate some excitement about Amazon Prime Day—a day of sales on Amazon that’s set to rival Black Friday—the online retailer asked groups of artists in Tokyo, London, Berlin,... [More]
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