The Fiat Linea's 'SMS' Campaign Reminds You to Keep Your Eyes on the Road

By: Allison Love - Published: Aug 26, 2010 • References: fiatlinea & adsoftheworld
The Fiat Linea's ads for anti-texting and driving casually remind drivers to avoid texting and driving and in this case, use the Fiat Linea's SMS voice reader instead. The ads feature SMS texts that have been written into various surfaces to demonstrate the dangers of texting and driving.

You could run into a car, a transport truck or even a tree. The Fiat Linae's ads are attention-grabbers, showcasing that anything can happen when your attention is diverted from the road. Stats for Engraved Text Ads Trending: Older & Average
Research: 2,886 clicks in 299 w
Interest: 4 minutes
Concept: The Fiat Linea
Related: 96 examples / 74 photos
Segment: Males, 18-35
Comparison Set: 35 similar articles, including: dollar bill marketing, geisha-inspired makeup ads, and sultry serviette campaigns.