Wayfair's 'You Make the Rules' commercial promotes the home retailer's affordable furniture and accessory range and suggests that decor is a reflection fo one's personality. While many may argue that decor must come with a set of guidelines or rules, Wayfair's ad for 2016 suggests otherwise and instead tells viewers that they are in charge of their home's destiny.
What starts off as a family patio gathering transforms into a weekend spent at home. These scenes are followed by kids playing in a whimsical room and end with the slogan "Explore the Great Indoors."
Each scene of You Make the Rules highlights a different Wayfair offering or feature -- from its vast patio, children's and home decor range to its easy and convenient online and mobile shopping platforms.
Self-Expressive Decor Ads
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Youth-Focused Furniture Ads
Frightening Furniture Ads
Family-Bonding Food Commercials
Punny Furniture Ads