This Parody Christmas Ad from Robert Dyas Became a Viral Sensation

By: Laura McQuarrie - Jan 21, 2016
References: robertdyas & adweek
Over the holiday season, British hardware retailer Robert Dyas created an odd promotional commercial that quickly became a viral sensation.

The low-budget commercial is a parody of a Red House Furniture commercial from 2009, which has consumers and employees stationed at different parts of the store stating their sexual orientation, suggesting that straight, gay and bisexual people are fond of the store and the products it sells. Many viewers seemed to be confused at the video's intentions and expressed that a person's sexual orientation shouldn't matter when shopping for hardware, which is precisely the point. Over the Christmas season, this quirky video quickly racked up more than half a million views on YouTube.

While the video recreation might seem less than original, part of its success may be attributed to its release during a year which saw huge advancements to gay rights.