The 'Wonderful Everyday' campaign has been ongoing for a few years now, but IKEA is keeping the idea fresh with a new challenge for Instagram users.
Ultimately, this campaign is a celebration of how "the little things are really the big things" and in this theme, Instagram users are being asked to snap a photo of their own #WonderfulEveryday.
A panel of IKEA design experts will look for this tag on social media and will select a top photographer to receive an IKEA shopping spree, valued at €1,200. 100 other notable photographs will be framed and showcased across IKEA stores in Dublin and the UK. While posting a photo to Instagram means it has the potential to be seen by many people, it's something else to have your own photos stationed inside an IKEA store.
Celebratory Photography Campaigns
More Stats +/-
Fashion Designer Furniture Lines
Conceptual Chainless Bikes
Seafood Packaging Label Systems
Sustainable Solar Shops
Modular Furniture Advertisements