Branding Escapism

Travel-inspired labels provide a visual way for consumers to detach from reality

Implications - While vacations provide adequate ways to relax, finding the time or finances to make that happen is often challenging for the average working consumer. Seeking to attract those who desire to escape the hustle and bustle of everyday life, brands are turning to travel-inspired imagery to give consumers a sense of being somewhere other than where they are. Exotic labeling combines creative branding with the consumer need for accessible distractions, reflecting a need for marketing tactics that cater personal fulfillment.
SCORE: 4.2
Mild Top 6 Examples: 22,243 Total Clicks May 13 - Mar 14
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DEMOGRAPHICS
Vintage Jet-Setter Packaging - Take a Trip Round the World with This Illustration Branding Bottle
SCORE: 4.8
Warm 4,723 Clicks Pub: Feb 7, 14
Vintage Jet-Setter Packaging
Take a Trip Round the World with This Illustration Branding Bottle
Take a trip of a lifetime and travel the world without actually taking off in a plane by indulging in some sugary sweet syrup and its jet-setter vintage illustration branding.  Not only will... [More]
Antique Ballooner Branding - Torello Special Edition Wine Packaging Has an Old Adventurous Spirit
SCORE: 4.2
Warm 2,423 Clicks Pub: Mar 7, 14
Antique Ballooner Branding
Torello Special Edition Wine Packaging Has an Old Adventurous Spirit
An entire story plays out on the label of the Torelló Special Edition Wine packaging, where one might rather expect a bit of writing and a distinctive logo. What the Enric Aguilera Asociados studio... [More]
Cottagey Brew Branding - Geneva Lake Beer Packaging Takes its Inspiration from Cottage Country
SCORE: 4.3
Mild 5,259 Clicks Pub: May 2, 13
Cottagey Brew Branding
Geneva Lake Beer Packaging Takes its Inspiration from Cottage Country
A very successful way to market a product is to frame a good feeling or an enjoyable scenario, and this is what’s done in Geneva Lake Beer packaging. Read the writing on each of the four... [More]
Daydream-Inspired Beer Labels - The Psychedelic Beer Bottle Designs by Karl Grandin are Eye-Popping
SCORE: 4.1
Mild 2,785 Clicks Pub: Feb 21, 14
Daydream-Inspired Beer Labels
The Psychedelic Beer Bottle Designs by Karl Grandin are Eye-Popping
The psychedelic beer bottle designs by Karl Grandin were inspired by his day dreams. The Swedish designer opened his nomadic craft brewery Omnipollo in 2011. Karl Grandin is also an artist, so... [More]
Adventurous Brand Identities - MIA Fruit Wine Packaging Tempts You With References to Traveling
SCORE: 4.4
Mild 5,827 Clicks Pub: Jan 17, 14
Adventurous Brand Identities
MIA Fruit Wine Packaging Tempts You With References to Traveling
This MIA Fruit Wine packaging strategy goes beyond relying on the quality of the alcoholic beverage and its scrumptious taste; it is intended to stir up memories, dreams and sensations in the... [More]
Beer-Delivering Helicopters - This Beer Drone Delivers Directly to You Without You Having to Move
SCORE: 3.2
Untested 1,226 Clicks Pub: Feb 1, 14
Beer-Delivering Helicopters
This Beer Drone Delivers Directly to You Without You Having to Move
Having a beer drone is so marvelous it doesn’t seem like it could exist in the real world. Being able to literally have a helicopter grab your beer and deliver it straight to your door step... [More]