A brilliant description of the Guardians wine packaging is the creator's own, "to serve and protect the secrets of good wine-making." When Mousegraphics of Greece developed a brand identity for the new collection of grape-derived beverages, it worked with several themes that entwined wonderfully for strong symbolism.
The wine bottle labels feature photographs of some great-looking raw scarecrows that have been loosely stuffed with rough twigs and branches and dressed in scarves, jackets, robes and hats. Their crisp appearances have a homespun quality that communicates a natural care. The Guardians wine packaging upholds ideas of tradition, nostalgia, the eco-friendly fostering of crops, personality and preservation. On top of it all, the image is eye-catching and unique.
Crisp Scarecrow Branding
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