A brilliant description of the Guardians wine packaging is the creator's own, "to serve and protect the secrets of good wine-making." When Mousegraphics of Greece developed a brand identity for the new collection of grape-derived beverages, it worked with several themes that entwined wonderfully for strong symbolism.
The wine bottle labels feature photographs of some great-looking raw scarecrows that have been loosely stuffed with rough twigs and branches and dressed in scarves, jackets, robes and hats. Their crisp appearances have a homespun quality that communicates a natural care. The Guardians wine packaging upholds ideas of tradition, nostalgia, the eco-friendly fostering of crops, personality and preservation. On top of it all, the image is eye-catching and unique.
Stats for Crisp Scarecrow Branding
Trending: Older & Mild
Research: 1,625 clicks in 128 w
Interest: 1.1 minutes
Concept: Guardians Wine Packaging
Related: 68 examples / 52 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: illustrated origami logos, paper-based beverage branding, and roughly drawn labels.
Crisp Scarecrow Branding
More Stats +/-
Paper-Based Beverage Branding
Illustrated Origami Logos
Roughly Drawn Labels
Beaky Beverage Branding
Circle-Based Bottle Branding