With one simplified image, Interapothek Optical packaging is able to communicate the general purpose of its contents. The crisp white and silver boxes have a limited amount of text on them, displaying the outline of a pair of eyeglasses as the predominant visual feature.
The cartons are quite narrow, so in order to make the eyeglasses larger, the images were wrapped around two faces of the containers. This placement puts a 90-degree edge right through the bridge of the spectacles, suggesting the pointed shape of a nose.
Eduardo del Fraile chose the iconic style of vintage Ray Ban glasses to brand the various pieces of Interapothek Optical packaging. This makes the minimalist aesthetic punchy and eye-catching so these eye care products separate themselves from their competition on the drug store shelf.
Bifocal Optometry Branding
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