Comical Stuntvertising

Brands turn to humorous publicity stunts to socially engage consumers

Implications - Looking to attract consumers through more interactive marketing tactics, brands are turning to humorous pranks to encourage more of an immediate response from individuals. Marketing stunts that utilize eccentric and over-the-top antics add a playfully engaging aspect to the overall campaign, creating an approachable link between the consumer and brand.
SCORE: 3.9
Mild Top 6 Examples: 5,838 Total Clicks Jul 13 - Mar 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Chatty Moviegoer Pranks - Coca-cola Hilariously Chides People Talking at the Movies
SCORE: 4.7
Mild 1,002 Clicks Pub: Mar 14, 14
Chatty Moviegoer Pranks
Coca-cola Hilariously Chides People Talking at the Movies
No matter how many polite reminders are used ahead of a film, it seems there will always be people talking at the movies. However, if there was ever a way to call people out on this, the Coca-Cola... [More]
Washroom Maze Pranks - This Clever Diarrhea Medicine Ad Simulates Being Trapped in a Bathroom
SCORE: 4.4
Mild 1,207 Clicks Pub: Feb 25, 14
Washroom Maze Pranks
This Clever Diarrhea Medicine Ad Simulates Being Trapped in a Bathroom
When it comes to marketing strategies for a diarrhea medicine, there doesn’t seem to be very many ways to tactfully approach the issue without being downright gross. However, Yovis Viaggio... [More]
Teleporting Prank Campaigns - The Audience is Dumbfounded When Twins Disappear Through Teleportator
SCORE: 3.5
Mild 979 Clicks Pub: Sep 18, 13
Teleporting Prank Campaigns
The Audience is Dumbfounded When Twins Disappear Through Teleportator
There are some moments when having a twin can truly come in handy—like if you want to pull of classic prank of being in two places at once. To commemorate the release of the new Star Trek... [More]
Washroom Airbag Stunts - The 'Misplaced Airbag' Campaign Discourages Applying Makeup While Driving
SCORE: 3.2
Untested 1,207 Clicks Pub: Jul 6, 13
Washroom Airbag Stunts
The 'Misplaced Airbag' Campaign Discourages Applying Makeup While Driving
In an effort to discourage women from applying makeup while driving, MINI Mexico commissioned the ‘Misplaced Airbag’ campaign. The humorous prank worked to terrify women while they were... [More]
Glue Strength-Testing Pranks - The Items in Fevicol's Store with Free Products are Glued in Place
SCORE: 3.7
Untested 893 Clicks Pub: Jul 14, 13
Glue Strength-Testing Pranks
The Items in Fevicol's Store with Free Products are Glued in Place
Shoppers everywhere know there is nothing as tempting as a store with free products and Indian glue brand Fevicol took advantage of this. This prank follows in the same footsteps as its previous... [More]
Iconic Interactive Peeking Posters - This Interactive Marilyn Poster Attracts Viewers in Curiosity
SCORE: 3.6
Untested 550 Clicks Pub: Feb 11, 14
Iconic Interactive Peeking Posters
This Interactive Marilyn Poster Attracts Viewers in Curiosity
This interactive Marilyn poster was designed to promote a new book titled, ‘Marilyn: Intimate Exposure.’ The poster was intentionally designed to imitate the the star’s most iconic pose of... [More]