Functional Couture

Multipurpose apparel reflects consumer demand for more productive necessities

Implications - With consumers often getting caught up between responsibilities of work and home, time easily becomes a limited factor, resulting in limitations of certain activities. As a means to make everyday living more convenient and productive, consumers are turning to multipurpose clothing to add more diversity to their ordinary wardrobe. Adding functional features to simple designs, these clothing pieces reflect the need for techniques that make basic necessities more useful in everyday settings.
SCORE: 4.2
Warm Top 6 Examples: 23,427 Total Clicks Nov 12 - Mar 14
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Consumer Insight Topics: FashionLifestyleSports
Multipurpose Dress Shirts - The VoyVoy Summer Oxford Has a Durable Pocket and Patch for Cleaning
SCORE: 5.9
V. Hot 12,900 Clicks Pub: May 25, 13
Multipurpose Dress Shirts
The VoyVoy Summer Oxford Has a Durable Pocket and Patch for Cleaning
Men looking to add some multifunctional pieces of apparel to their wardrobe are in luck, because the VoyVoy Summer Oxford dress shirt is fully equipped to keep you looking sophisticated while... [More]
Diamond Bulletproof Suits - The $3 Million 'Diamond Armor' is the World's Most Expensive Suit
SCORE: 5.2
Warm 2,570 Clicks Pub: Mar 12, 14
Diamond Bulletproof Suits
The $3 Million 'Diamond Armor' is the World's Most Expensive Suit
‘Diamond Armor’ is a men’s suit that combines the ultimate in luxury with the latest in high-tech badassery. Developed by Swiss company Suitart, the aptly named Diamond Armor... [More]
Multifunctional Snowboarding Gear - Aether's Snowboard Jacket Has Bells and Whistles to Keep You Dry
SCORE: 4.2
Warm 3,823 Clicks Pub: Nov 25, 12
Multifunctional Snowboarding Gear
Aether's Snowboard Jacket Has Bells and Whistles to Keep You Dry
With a lot of people hitting the slopes this time of year, it’s important to find the right snowboard jacket for your winter fun. The Aether Altitude Jacket is touted as the “most... [More]
Lighted Smart Running Clothes - The Glowfaster Jacket by Simon Weatherall Monitors Progress
SCORE: 3.9
Mild 1,539 Clicks Pub: Mar 4, 14
Lighted Smart Running Clothes
The Glowfaster Jacket by Simon Weatherall Monitors Progress
The Glowfaster Jacket started off as a protective piece of clothing that lit up to increase visibility for nighttime runners. Since then, it has evolved to boast fitness-tracking technology so that... [More]
Water-Activated Menswear - LPG Convertible Shorts Offer Laidback Style That Changes When Wet
SCORE: 2.9
Mild 2,141 Clicks Pub: Jul 17, 13
Water-Activated Menswear
LPG Convertible Shorts Offer Laidback Style That Changes When Wet
When you’re at the cottage or on vacation, staying in your bathing suit can be a convenient but slightly inappropriate decision especially when it’s time for lunch or dinner. That’... [More]
Odorless Athletic Apparel - These SilverAir Shirts are Scent Resistant for Athletes
SCORE: 2.3
Untested 454 Clicks Pub: Dec 13, 13
Odorless Athletic Apparel
These SilverAir Shirts are Scent Resistant for Athletes
This athletic apparel is simple, functional and odorless. These SilverAir premium quality shirts made by ‘Y Athletics’ are designed for the gym, outdoors and other sporting activities.... [More]