Branded Obvious

Creating product focus through literal and simplified packaging
Implications - Packaging is often just as important as the product contained within, but many brands are beginning to eschew busy and artistic exterior designs in favor of very simple and literal packaging. In doing so, a brand can highlight a product's integrity. There is no need for attention-grabbing artistry to persuade the consumer to buy--the product's quality is implied. What's more, this type of "obvious" packaging fits with the overall general shift toward simplification in product design.
SCORE: 5.2
Warm Top 5 Examples: 65,088 Total Clicks May 12 - Jan 13
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DEMOGRAPHICS
See-Through Beer Cans - Naked Premium Beer Packaging Provides a Look at the Product Inside
SCORE: 7.1
V. Hot 31,402 Clicks Pub: Aug 23, 12
See-Through Beer Cans
Naked Premium Beer Packaging Provides a Look at the Product Inside
If a company has pride in its products then surely an honest exposure of them is a clever merchandizing strategy. Naked Premium Beer packaging tells the consumer that the beverage has nothing to... [More]
Veggie-Branded Edibles - D. Carota Packaging Embodies the Image of its Healthy Contents
SCORE: 5.7
Hot 20,514 Clicks Pub: May 27, 12
Veggie-Branded Edibles
D. Carota Packaging Embodies the Image of its Healthy Contents
Product wrappers can be used for merchandizing in a number of different ways, occasionally providing pictures of the goods inside or incorporating windows of transparent plastic through which to... [More]
Candidly Branded Cartons - Discipline Packaging Has Simple and Direct Descriptions of its Contents
SCORE: 3.9
Warm 4,355 Clicks Pub: Dec 7, 12
Candidly Branded Cartons
Discipline Packaging Has Simple and Direct Descriptions of its Contents
This collection of cartons may be a sensory step up from plain white boxes with simple black text but Discipline packaging certainly does not aim to embellish the consumer’s perception of what&#... [More]
Simplistic Beverage Branding - BluePrint Offers New Refreshing and Cleansing Single Serving Juices
SCORE: 4.9
Mild 4,886 Clicks Pub: Sep 21, 12
Simplistic Beverage Branding
BluePrint Offers New Refreshing and Cleansing Single Serving Juices
Until very recently, the beverage brand BluePrint only sold its juices to consumers via delivery or pick-up services. Now its delicious selection of juice is available for purchase in single... [More]
Windowed Noodle Branding - DeCecco Pasta Packaging Gives Consumers a Generous View of its Contents
SCORE: 3.5
Mild 3,931 Clicks Pub: Dec 5, 12
Windowed Noodle Branding
DeCecco Pasta Packaging Gives Consumers a Generous View of its Contents
Often by necessity, food packaging completely covers up its contents so to keep them protected. DeCecco pasta packaging avoids the subsequent common approach to depict its insides by means of... [More]