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Branded Obvious
Creating product focus through literal and simplified packaging
Implications - Packaging is often just as important as the product contained within, but many brands are beginning to eschew busy and artistic exterior designs in favor of very simple and literal packaging. In doing so, a brand can highlight a product's integrity. There is no need for attention-grabbing artistry to persuade the consumer to buy--the product's quality is implied. What's more, this type of "obvious" packaging fits with the overall general shift toward simplification in product design.
| Score: 6.6 |
This Year and Warm
Top 5 Examples:
Date Range:33,871 Total Clicks May 12 - Jan 13 |
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See-Through Beer CansNaked Premium Beer Packaging Provides a Look at the Product InsideIf a company has pride in its products then surely an honest exposure of them is a clever merchandizing strategy. Naked Premium Beer packaging tells the consumer that the beverage has nothing to... [More] |
Veggie-Branded EdiblesD. Carota Packaging Embodies the Image of its Healthy ContentsProduct wrappers can be used for merchandizing in a number of different ways, occasionally providing pictures of the goods inside or incorporating windows of transparent plastic through which to... [More] |
Candidly Branded CartonsDiscipline Packaging Has Simple and Direct Descriptions of its ContentsThis collection of cartons may be a sensory step up from plain white boxes with simple black text but Discipline packaging certainly does not aim to embellish the consumer’s perception of what&#... [More] | |||||||||
Simplistic Beverage BrandingBluePrint Offers New Refreshing and Cleansing Single Serving JuicesUntil very recently, the beverage brand BluePrint only sold its juices to consumers via delivery or pick-up services. Now its delicious selection of juice is available for purchase in single... [More] |
Windowed Noodle BrandingDeCecco Pasta Packaging Gives Consumers a Generous View of its ContentsOften by necessity, food packaging completely covers up its contents so to keep them protected. DeCecco pasta packaging avoids the subsequent common approach to depict its insides by means of... [More] | ||||||||||
