Superstar

Poilus Paintbrush Packaging has an Anthropomorphic Appeal

By: Amelia Roblin - Published: • References: facebook & notcot.org
The personification of objects can often make them much more amusing -- a technique employed in Poilus paintbrush packaging as a way to engage consumers. The artist's set comes with a pair of implements that has been cleverly bundled to produce the image of a bearded man.

A sleeve of cardboard, with a loop in the top and a slit towards the bottom, effectively holds a large brush and a smaller one in each respective opening. Cartoony illustrations give the product wrapper eyes, spectacles, a nose, a mouth and a jawline.

A great gap in the drawing leaves sufficient space for the exposure of the large brush's bristles, giving the man in the picture an impressive mustache. Poilus paintbrush packaging also features the smaller brush as a tuft of facial hair on the chin. Stats for Bristle-Whiskered Branding Trending: Older & Average
Traction: 19,419 clicks in 122 w
Interest: 4 minutes
Concept: Poilus Paintbrush Packaging
Related: 78 examples / 60 photos
Segment: Neutral, 12-35
Comparison Set: 29 similar articles, including: sketchy stationery branding, antique entomology branding, and enchanting nautical branding.