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Marou Creates Bean-to-Bar Products Wrapped in Handmade Paper

By: Susan Keefe - Published: • References: rice-creative & lovelypackage
Marou is the first single origin bean-to-bar chocolate produced in Vietnam. The company focuses on working directly with local cacao farms to produce a premium product with a conscious. Hoping to sell the company's unique business model along with its rich chocolate, Marou enlisted the artistic flair of Rice Creative to craft a strong image for the bold brand.

The result of the collaboration is a packaging design that is the perfect combination of modern and traditional aesthetics. Wrapped in handmade gilded paper created by local artisan printers, these glossy bars of chocolates look like auspicious gifts begging to be unwrapped. The different flavors of chocolate, which are determined by the geographical location of the cocoa beans used, are differentiated through a color coding system. The colors themselves are based on the variety of shades a Trinitario cocoa pod comes in.

Beautiful, intricate and vibrant, this gorgeous packaging design upholds the ideals and style of the artisan chocolate company Marou. Stats for Gilded Artisan Chocolate Packaging Trending: Older & Warm
Traction: 7,849 clicks in 121 w
Interest: 3.2 minutes
Concept: Marou
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: indian-motif branding, 90 cute chocolate packages, and ribbon-wrapped chocolate branding.