Rockstar

Austin Beerworks is Swathed in Boldly Vibrant Packaging

By: Susan Keefe - Published: • References: helmsworkshop & lovelypackage
American brewer Austin Beerworks turned to design firm Helms Workshop to develop creative, vibrant packaging for the company's bold brew. The result was an explosive combination of simplistic, yet bold graphic and color combinations.

Austin Beerworks focuses on creating the kind of crisp, clear and brash brew that consumers have come to expect from American beer makers. Matching this outrageous attitude, the designers at Helms Workshop seem to gather inspiration from the borderline garish aesthetics that usually accompany tricked-out muscle cars. There is a touch of retro styling in the typography that adorns these cans that is reminiscent of the early sixties. The result of this patchwork of design is a brilliant, in-your-face example of eye-catching packaging.

Fiery, bold and brash, Austin Beerworks sports packaging that is as action-packed as every party it's a part of. Stats for Brash Beer Branding Trending: Older & Mild
Traction: 6,092 clicks in 137 w
Interest: 4 minutes
Concept: Austin Beerworks
Related: 52 examples / 40 photos
Segment: Males, 18-55
Comparison Set: 19 similar articles, including: 41 wonderous heineken innovations, 95 distinctively branded beers, and refined beer branding.