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Pinned Promotion
Leveraging the popularity of Pinterest in sales and marketing
Implications - Over the course of the year, Pinterest has exploded as a social media phenomenon to become the third most popular social network behind Facebook and Twitter. Not surprisingly, brands are now putting more effort into Pinterest marketing campaigns and using the idea of pinning as the foundation of their online marketing initiatives, which range from contests and curated content to philanthropic endeavors. As consumers are visual creatures, the use of Pinterest and image-based marketing may help to convert more online referrals and promotions into actual revenue.
| Score: 5.7 |
This Year and Mild
Top 6 Examples:
Date Range:7,030 Total Clicks May 12 - Sep 12 |
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Pinterest CVsWanda Catsman Uses Social Media to Land a JobWanda Catsman of The Netherlands used Pinterest to get a job. She pinned various capabilities and experiences of her private and working life to her homepage, and from there made herself more... [More] |
Pinterest-Hijacking CampaignsUNIQLO Dry Mesh Project Wakes Up Social Pinboard UsersThe UNIQLO Dry Mesh Project is one of the most innovative marketing initiatives I have ever seen, and I’m sure you will think so, too. With the help of Firstborn New York, UNIQLO set out to... [More] |
Social Scavenger Hunt StuntsThe Peugeot Pinterest Puzzle Campaign is Creatively EngagingSocial media is becoming a necessary component in marketing today’s brands, which is why the Peugeot Pinterest Puzzle campaign is seriously supercharged. The French automobile designers teamed up... [More] | |||||||||
Personalized Pin-Based RetailZappos 'PinPointing' App Offers Suggestions Based on Pinterest PostsPersonalized retail and social shopping have been on the rise, and the Zappos ‘PinPointing’ app is a prime example of how brands are leveraging these burgeoning retail trends.
The... [More] |
Philanthropic Pinterest PromosThe Elizabeth Arden 'Pin It to Give It' Campaign is CharitableThe benevolent capabilities of social media are being promoted through the Elizabeth Arden ‘Pin It to Give It’ campaign that donates a cosmetic item to a deserving candidate for every... [More] |
Photo-Sharing ContestsThe Jetsetter 'Pin it to Win it' Campaign is Spreading like WildfireIf winning a free vacation by finding and sharing photos of your ultimate getaway on the social media website Pinterest sounds like something you might be interested in the Jetsetter ‘Pin it... [More] | |||||||||
