Pinned Promotion

Leveraging the popularity of Pinterest in sales and marketing
Implications - Over the course of the year, Pinterest has exploded as a social media phenomenon to become the third most popular social network behind Facebook and Twitter. Not surprisingly, brands are now putting more effort into Pinterest marketing campaigns and using the idea of pinning as the foundation of their online marketing initiatives, which range from contests and curated content to philanthropic endeavors. As consumers are visual creatures, the use of Pinterest and image-based marketing may help to convert more online referrals and promotions into actual revenue.
SCORE: 4.6
Mild Top 6 Examples: 16,244 Total Clicks May 12 - Sep 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Pinterest CVs  - Wanda Catsman Uses Social Media to Land a Job
SCORE: 7.1
Hot 3,377 Clicks Pub: Sep 9, 12
Pinterest CVs
Wanda Catsman Uses Social Media to Land a Job
Wanda Catsman of The Netherlands used Pinterest to get a job. She pinned various capabilities and experiences of her private and working life to her homepage, and from there made herself more... [More]
Pinterest-Hijacking Campaigns - UNIQLO Dry Mesh Project Wakes Up Social Pinboard Users
SCORE: 5.6
Mild 1,855 Clicks Pub: Jun 27, 12
Pinterest-Hijacking Campaigns
UNIQLO Dry Mesh Project Wakes Up Social Pinboard Users
The UNIQLO Dry Mesh Project is one of the most innovative marketing initiatives I have ever seen, and I’m sure you will think so, too. With the help of Firstborn New York, UNIQLO set out to... [More]
Social Scavenger Hunt Stunts - The Peugeot Pinterest Puzzle Campaign is Creatively Engaging
SCORE: 4.1
Mild 5,438 Clicks Pub: May 12, 12
Social Scavenger Hunt Stunts
The Peugeot Pinterest Puzzle Campaign is Creatively Engaging
Social media is becoming a necessary component in marketing today’s brands, which is why the Peugeot Pinterest Puzzle campaign is seriously supercharged. The French automobile designers teamed up... [More]
Personalized Pin-Based Retail - Zappos 'PinPointing' App Offers Suggestions Based on Pinterest Posts
SCORE: 4.4
Mild 742 Clicks Pub: Sep 9, 12
Personalized Pin-Based Retail
Zappos 'PinPointing' App Offers Suggestions Based on Pinterest Posts
Personalized retail and social shopping have been on the rise, and the Zappos ‘PinPointing’ app is a prime example of how brands are leveraging these burgeoning retail trends. The... [More]
Philanthropic Pinterest Promos - The Elizabeth Arden 'Pin It to Give It' Campaign is Charitable
SCORE: 3.3
Untested 1,680 Clicks Pub: Jun 28, 12
Philanthropic Pinterest Promos
The Elizabeth Arden 'Pin It to Give It' Campaign is Charitable
The benevolent capabilities of social media are being promoted through the Elizabeth Arden ‘Pin It to Give It’ campaign that donates a cosmetic item to a deserving candidate for every... [More]
Photo-Sharing Contests - The Jetsetter 'Pin it to Win it' Campaign is Spreading like Wildfire
SCORE: 2.5
Untested 3,152 Clicks Pub: Jun 25, 12
Photo-Sharing Contests
The Jetsetter 'Pin it to Win it' Campaign is Spreading like Wildfire
If winning a free vacation by finding and sharing photos of your ultimate getaway on the social media website Pinterest sounds like something you might be interested in the Jetsetter ‘Pin it... [More]