Social media is becoming a necessary component in marketing today’s brands, which is why the Peugeot Pinterest Puzzle campaign is seriously supercharged. The French automobile designers teamed up with creative agency Tribu DDB to launch this Pinterest-focused campaign.
The agency not only established a number of other social media outlets, but did what many teams fail to do—bring them together. The campaign focused on creating various tagged Pinterest boards to showcase Peugeot’s products and designs. The brand then created a puzzle scavenger hunt where participants would have to hunt across the brand’s Facebook and Twitter pages to find the missing pieces. The competitors to complete the puzzle first were rewarded with exclusive discounts and prizes.
The Peugeot Pinterest Puzzle campaign demonstrates the potential social networks hold for creative marketing opportunities.
Stats for Social Scavenger Hunt Stunts
Trending: Older & Mild
Research: 6,071 clicks in 211 w
Interest: 1.5 minutes
Concept: Peugeot Pinterest Puzzle Campaign
Related: 75 examples / 58 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: pinterest facebook apps, purely pictographic publications, and social media network infographics.
Social Scavenger Hunt Stunts
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