Rockstar

From Customer Loyalty Cubes to Couples-Only Discount Codes

By: Rahul Kalvapalle - Published: Mar 27, 2014
In the face of increasing competition, companies are having to resort to highly ingenious discount innovations to keep attracting customers.

Many companies choose to promote their discounts to people of a particular demographic, which could include age, income level or occupation. Depending on the product or service offered, some companies target consumers belonging to a certain sub-culture and appeal to their sensibilities.

Some particularly innovative companies offer discounts that reward consumers for a particular behavior that is seen to fit in with the company's philosophy. Others choose to offer the same discount to everyone in a bid to tempt as many potential customers as possible.

The rise of the Internet and social media marketing and the proliferation of smartphones have opened up the floodgates to a vast variety of ingenious discount innovations.