Rebranded Hip

Brands relaunch products with a fresh approach to target younger audiences
Implications - Marketers are increasingly narrowing their focus on the Millennial generation, going so far as rebranding their image to appear more youthful and hip to appeal to this large market group. Millennials present a huge opportunity for brands as they comprise consumers who are vocal about their brand preferences and comfortable spending money. According to the CEO of Buzz Marketing Group, Tina Wells, Millennials in their 20s spend thousands a month, and the younger their age, the more disposable is their income. Thus, for companies that are more rooted in tradition and "old-fashioned" themes, rethinking your brand image may be in order.
SCORE: 3.9
Mild Top 4 Examples: 7,060 Total Clicks Aug 12 - Sep 12
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Luxury Car Songstress Endorsements - Lana Del Ray Jaguar F-Type Ad Campaign Targeted at Young & Hip
SCORE: 5
Mild 3,132 Clicks Pub: Aug 27, 12
Luxury Car Songstress Endorsements
Lana Del Ray Jaguar F-Type Ad Campaign Targeted at Young & Hip
Images for the upcoming Lana Del Ray Jaguar campaign have been released in promotion of the Jaguar F-Type sports car. By using the young songstress as an endorser, the car brand aims to capture the... [More]
Family Restaurant Nightclub Makeovers - Club Applebee's Will Offer Entertainment & Bar Atmosphere
SCORE: 5.3
Mild 1,803 Clicks Pub: Aug 29, 12
Family Restaurant Nightclub Makeovers
Club Applebee's Will Offer Entertainment & Bar Atmosphere
Everyone’s favorite family restaurant chain Applebee’s is revamping its image with the launch of Club Applebee’s, after-hours locations across the United States that offer... [More]
Scooter Lifestyle Hubs - Vespa USA's La Vespa Vita Website Offers Style, Photos & Content
SCORE: 2.5
Untested 856 Clicks Pub: Aug 25, 12
Scooter Lifestyle Hubs
Vespa USA's La Vespa Vita Website Offers Style, Photos & Content
Vespa USA has created a Vespa-dedicated lifestyle hub called La Vespa Vita, which provides fans with an interactive and immersive digital experience into the Vespa brand. Featuring content, photos... [More]
Indie Broth Branding - Campbell's Hipster-Inspired Soups Appeal to a Younger Generation
SCORE: 2.7
Untested 1,269 Clicks Pub: Aug 28, 12
Indie Broth Branding
Campbell's Hipster-Inspired Soups Appeal to a Younger Generation
Campbell’s hipster-inspired soups will make soups sexy again. For 140 years, Campbell’s has been dominating the soup market, and new CEO Denise Morrison has decided to completely change... [More]