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Climate Controlled
Rebranded Hip
Social Cooking
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WiFi Wear (UPDATE)
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Involvement Marketing
Social Seating
The High Life
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Campaigning for Commitment
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Re-Idolization
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Rebranded Hip
Brands relaunch products with a fresh approach to target younger audiences
Implications - Marketers are increasingly narrowing their focus on the Millennial generation, going so far as rebranding their image to appear more youthful and hip to appeal to this large market group. Millennials present a huge opportunity for brands as they comprise consumers who are vocal about their brand preferences and comfortable spending money. According to the CEO of Buzz Marketing Group, Tina Wells, Millennials in their 20s spend thousands a month, and the younger their age, the more disposable is their income. Thus, for companies that are more rooted in tradition and "old-fashioned" themes, rethinking your brand image may be in order.
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This Year and Mild
Top 4 Examples:
Date Range:4,603 Total Clicks Aug 12 - Sep 12 |
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Luxury Car Songstress EndorsementsLana Del Ray Jaguar F-Type Ad Campaign Targeted at Young & HipImages for the upcoming Lana Del Ray Jaguar campaign have been released in promotion of the Jaguar F-Type sports car. By using the young songstress as an endorser, the car brand aims to capture the... [More] |
Family Restaurant Nightclub MakeoversClub Applebee's Will Offer Entertainment & Bar AtmosphereEveryone’s favorite family restaurant chain Applebee’s is revamping its image with the launch of Club Applebee’s, after-hours locations across the United States that offer... [More] |
Scooter Lifestyle HubsVespa USA's La Vespa Vita Website Offers Style, Photos & ContentVespa USA has created a Vespa-dedicated lifestyle hub called La Vespa Vita, which provides fans with an interactive and immersive digital experience into the Vespa brand.
Featuring content, photos... [More] | |||||||||
Indie Broth BrandingCampbell's Hipster-Inspired Soups Appeal to a Younger GenerationCampbell’s hipster-inspired soups will make soups sexy again. For 140 years, Campbell’s has been dominating the soup market, and new CEO Denise Morrison has decided to completely change... [More] | |||||||||||
