Vespa USA has created a Vespa-dedicated lifestyle hub called La Vespa Vita, which provides fans with an interactive and immersive digital experience into the Vespa brand.
Featuring content, photos and more, La Vespa Vita targets both current Vespa riders and non-riders, and it also serves as a place where the brand can promote its 2012 Vespa line. Fans can also get an interactive experience by accessing the La Vespa Vita Blog and submitting blog posts about their own experiences and adventures on the Vespa. They can also post photos to the site's Vespa Mosaic by using the hashtag #VespaVita on Instagram or Flickr. What's more, the site includes a Style Book that showcases fashion and style inspired by the Vespa scooter, as well as fans' individual styles.
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Concept: La Vespa Vita
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Segment: Neutral, 18-55+
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