Sultry crooner Lana Del Ray has nabbed her very first fashion campaign for the H&M FW12 collection. A perfect fit for the youth-geared retailer that is always on the up and up when it comes to latest fashion fads, the American singer lets her hair down in relatively cosy and comfy outfits. Nevertheless, the H&M FW12 collection is not a far cry from what she would don on a regular basis.
The H&M FW12 ad campaign showcases a pink angora blend sweater, printed leggings and a tweed biker jacket amongst other select pieces. Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin, the H&M FW12 ad campaign is at once sweet and sexy, a look that the songtress has mastered. Lana Del Ray will also be appearing in the upcoming winter advertisements for H&M.
Stats for Crooner Clothing Campaigns
Trending: Older & Warm
Research: 18,077 clicks in 196 w
Interest: 4 minutes
Concept: H&M FW12
Related: 108 examples / 83 photos
Segment: Females, 18-55
Comparison Set: 40 similar articles, including: retro-kitsch songstress editorials, songstress-inspired editorials, and fiercely embellished ensembles.
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