The UK soup brand 'Big & Bold' sought the creative assistance of the design firm Ziggurat Brands to help the company craft an eye-catching look and exciting persona. The result of this collaboration is a vibrant package featuring large and expressive typography and loud, vivacious graphics. To say the Big & Bold label is hard to miss would be an understatement. The Big & Bold packaging is exactly like the name suggests.
The brilliant containers Ziggurat Brands created are guaranteed to catch more than a few hungry eyes in the grocery store. The graphics that accompany these soups are sweet and homey, and reminiscent of the illustrations you would find in a child's picture book. Each label highlights the ingredients found in the soup, making the packaging straightforward and informative.
Exciting, loud and family friendly, the Big & Bold packaging is full of youthful exuberance.
Stats for Loud Soup Branding
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Research: 1,931 clicks in 220 w
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Concept: Ziggurat Brands
Related: 51 examples / 39 photos
Segment: Females, 18-55
Comparison Set: 19 similar articles, including: lovely olive oil branding, 29 charming champagne packages, and bright informational branding.
Loud Soup Branding
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