Ziggurat Brands Create Packaging for 'Big & Bold' that Does the Name Justice

By: Susan Keefe - Published: Feb 4, 2012 • References: zigguratbrands & packagingoftheworld
The UK soup brand 'Big & Bold' sought the creative assistance of the design firm Ziggurat Brands to help the company craft an eye-catching look and exciting persona. The result of this collaboration is a vibrant package featuring large and expressive typography and loud, vivacious graphics. To say the Big & Bold label is hard to miss would be an understatement. The Big & Bold packaging is exactly like the name suggests.

The brilliant containers Ziggurat Brands created are guaranteed to catch more than a few hungry eyes in the grocery store. The graphics that accompany these soups are sweet and homey, and reminiscent of the illustrations you would find in a child's picture book. Each label highlights the ingredients found in the soup, making the packaging straightforward and informative.

Exciting, loud and family friendly, the Big & Bold packaging is full of youthful exuberance. Stats for Loud Soup Branding Trending: Older & Mild
Research: 1,934 clicks in 224 w
Interest: 1.9 minutes
Concept: Ziggurat Brands
Related: 51 examples / 39 photos
Segment: Females, 18-55
Comparison Set: 19 similar articles, including: lovely olive oil branding, 29 charming champagne packages, and bright informational branding.