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Mariah Carey's 'Memoirs of an Imperfect Angel' to Feature Elle Mini-Mag

By: Marissa Brassfield - Published: • References: brandweek
Mariah Carey's 'Memoirs of an Imperfect Angel' CD will be a landmark release in that it's the first time ads will be sold in the CD booklet.

Mariah Carey's 'Memoirs of an Imperfect Angel' CD booklet will consist of a mini magazine done in conjunction with Elle that includes an editorial about Mariah Carey and lifestyle advertising from the likes of Elizabeth Arden and other brands that reflect Mimi's sense of style. Naturally, lyrics and other information you'd expect to appear on the CD booklet will still be included as well.

Mariah Carey's 'Memoirs of an Imperfect Angel' CD booklet comes at a time when record labels are trying anything they can to boost profits and keep costs down amid the online music revolution. Stats for CD Booklets as Ad Spreads Trending: Older & Mild
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