Social EYES

Cause-related eyewear lets consumers accessorize ethically
Implications - More fashion designers and brands are associating their wares with social causes in a bid to win over socially minded consumers. One area in which this is especially prevalent is eyewear; in particular, sunglasses related to environmental and social issues are increasingly coming to the fore. For consumers, this offers a simple way to contribute to a cause while meeting both fashion and function needs.
SCORE: 4.7
Warm Top 5 Examples: 27,734 Total Clicks Jul 12 - Dec 12
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Stylish Recycled Sunglasses - The Oculos Zerezes Line is Made of Reused Materials
SCORE: 6.6
V. Hot 10,390 Clicks Pub: Oct 19, 12
Stylish Recycled Sunglasses
The Oculos Zerezes Line is Made of Reused Materials
The breakout Oculus Zerxes brand specializes in classic recycled sunglasses. Based in Brazil, the team actually combs local streets for scraps and garbage-bound materials. They use these discarded... [More]
Custom Charity Bamboo Sunglasses - SOLO Eyewear x Raw Artists Shades are Philanthropically Stylish
SCORE: 5.1
Warm 6,799 Clicks Pub: Nov 16, 12
Custom Charity Bamboo Sunglasses
SOLO Eyewear x Raw Artists Shades are Philanthropically Stylish
The SOLO Eyewear x RAW Artists collaboration is an exclusive design initiative. Custom pairs of the charity Solo lenses were personally altered by the talented craftsmen from the independent San... [More]
Eco-Conscious Wooden Shades - A Tree Will Be Planted for Each Pair of Hout Couture Sunglasses Sold
SCORE: 3.7
Warm 2,609 Clicks Pub: Jul 24, 12
Eco-Conscious Wooden Shades
A Tree Will Be Planted for Each Pair of Hout Couture Sunglasses Sold
Hout Couture sunglasses is a brand of stylish eyewear based out of Cape Town, South Africa. The Hout Couture sunglasses (‘hout’ means ‘wood’ in Afrikaans) line features... [More]
Forest-Saving Sunglasses - Modo Eyewear Plants A Tree For Every Pair Sold
SCORE: 3.5
Warm 5,496 Clicks Pub: Jul 28, 12
Forest-Saving Sunglasses
Modo Eyewear Plants A Tree For Every Pair Sold
Modo Eyewear produces high-fashion and exquisitely crafted sunglasses that help to replenish the forest with a percentage of the profits from each pair sold. Partnered with the One Percent for the... [More]
Storm Relief Sunglasses - The Shwood Recovery Initiative Shades Aid Hurricane Sandy Recovery Efforts
SCORE: 4
Mild 2,440 Clicks Pub: Nov 11, 12
Storm Relief Sunglasses
The Shwood Recovery Initiative Shades Aid Hurricane Sandy Recovery Efforts
The Shwood Recovery Initiative was started as a way to help those citizens in the United States who were affected by the grueling Hurricane Sandy storm. Shwood created a Santos Mahogany version of... [More]
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