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Social EYES
Cause-related eyewear lets consumers accessorize ethically
Implications - More fashion designers and brands are associating their wares with social causes in a bid to win over socially minded consumers. One area in which this is especially prevalent is eyewear; in particular, sunglasses related to environmental and social issues are increasingly coming to the fore. For consumers, this offers a simple way to contribute to a cause while meeting both fashion and function needs.
| Score: 6.1 |
This Year and Warm
Top 5 Examples:
Date Range:21,626 Total Clicks Jul 12 - Dec 12 |
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Stylish Recycled SunglassesThe Oculos Zerezes Line is Made of Reused MaterialsThe breakout Oculus Zerxes brand specializes in classic recycled sunglasses. Based in Brazil, the team actually combs local streets for scraps and garbage-bound materials. They use these discarded... [More] |
Custom Charity Bamboo SunglassesSOLO Eyewear x Raw Artists Shades are Philanthropically StylishThe SOLO Eyewear x RAW Artists collaboration is an exclusive design initiative. Custom pairs of the charity Solo lenses were personally altered by the talented craftsmen from the independent San... [More] |
Eco-Conscious Wooden ShadesA Tree Will Be Planted for Each Pair of Hout Couture Sunglasses SoldHout Couture sunglasses is a brand of stylish eyewear based out of Cape Town, South Africa.
The Hout Couture sunglasses (‘hout’ means ‘wood’ in Afrikaans) line features... [More] | |||||||||
Forest-Saving SunglassesModo Eyewear Plants A Tree For Every Pair SoldModo Eyewear produces high-fashion and exquisitely crafted sunglasses that help to replenish the forest with a percentage of the profits from each pair sold.
Partnered with the One Percent for the... [More] |
Storm Relief SunglassesThe Shwood Recovery Initiative Shades Aid Hurricane Sandy Recovery EffortsThe Shwood Recovery Initiative was started as a way to help those citizens in the United States who were affected by the grueling Hurricane Sandy storm.
Shwood created a Santos Mahogany version of... [More] | ||||||||||
