The Ray-Ban Foldable Aviators are a New Endeavor for The Brand

By: Courtney Scharf - Published: Jun 16, 2012 • References: sunglasshut & designtaxi
A fairly dramatic turn for the iconic brand, the Ray-Ban foldable Aviators are just another way the company is keeping its products relevant.

This marks the first time that Ray-Ban has added this feature to its line of ever-popular Aviator sunglasses. Made to appeal to the travel-happy consumer, these are a more compact and far more portable version of the pilot and officer-inspired specs. Though this is a small change, the alternative option of the glasses is a big move for Ray-Ban, which tends to be successfully stubborn about changing its classic designs. Allowing for both a more solid pair and a smaller case for storing, these are modernized in all the right ways.

Retaining iconic appeal while integrating more user-friendly features, these Aviators elevate the already incredibly successful brand. Stats for Collapsible Classic Sunnies Trending: Older & Mild
Research: 1,764 clicks in 205 w
Interest: 1.7 minutes
Concept: Ray Ban Foldable Aviators
Related: 83 examples / 64 photos
Segment: Females, 12-55
Comparison Set: 30 similar articles, including: electric-hued shoots, spectacle summer shoots, and deliciously dangerous shoots.