The Prism x Opening Ceremony ‘London Olympics’ Sunglasses
Shiori Mine — June 30, 2012 — Special
References: openingceremony.us & highsnobiety
Show off your summer games spirit with the vibrant Prism x Opening Ceremony ‘London Olympics’ Sunglasses Collection. The high-end sunglass manufacturer is teaming up with the Manhattan retail marque to launch a series of colorful Olympic-branded shades.
The rounded cat-eye style sunnies come in three Americana hues: red, white and blue. The shades come in a crystal-clear case, secured by rubber bands in the official Olympic ring colors. Retailer Opening Ceremony plans to team up with a number of other brands for their pop-up store launch in London this summer. The temporary store will host a number of other summer games-themed products that will be youthful and upscale.
As Olympic fever continues to bubble, expect to see more branded products emerging in stores around the world.
The rounded cat-eye style sunnies come in three Americana hues: red, white and blue. The shades come in a crystal-clear case, secured by rubber bands in the official Olympic ring colors. Retailer Opening Ceremony plans to team up with a number of other brands for their pop-up store launch in London this summer. The temporary store will host a number of other summer games-themed products that will be youthful and upscale.
As Olympic fever continues to bubble, expect to see more branded products emerging in stores around the world.
Trend Themes
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Summer Olympics-themed Products — The Prism x Opening Ceremony 'London Olympics' Sunglasses Collection is part of a growing trend of branded products inspired by the summer games.
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Vibrant Sunglass Collections — The Prism x Opening Ceremony 'London Olympics' Sunglasses Collection showcases the opportunity for high-end sunglass manufacturers to collaborate on colorful and unique designs.
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Pop-up Stores for Summer Games — The partnership between Prism x Opening Ceremony and the launch of a pop-up store in London highlights the trend of temporary retail spaces showcasing summer games-themed products.
Industry Implications
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Fashion — The Prism x Opening Ceremony 'London Olympics' Sunglasses Collection demonstrates the potential for collaborations and limited-edition releases in the fashion industry.
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Eyewear — The vibrant and unique designs of the Prism x Opening Ceremony 'London Olympics' Sunglasses Collection suggest opportunities for disruptive innovation in the eyewear industry.
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Retail — The concept of pop-up stores and the launch of a summer games-themed pop-up store by Opening Ceremony highlights the potential for innovative retail experiences during sporting events.
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