Pajama Chic

Sleepwear-inspired fashion and footwear appeal to desire for comfort
Implications - Every few seasons, fashion takes a very comfortable approach, with designers embracing softer fabrics, looser cuts and athletics-inspired styles. This season, the direction was toward sleepwear, including tops and bottoms crafted of smooth silk with pajama-esque patterns as well as luxe, velvety slippers. More and more fashion consumers are placing comfort above style, but merging the two ensures we can get the best of both worlds.
SCORE: 6.3
Hot Top 5 Examples: 70,649 Total Clicks Dec 11 - Sep 12
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DEMOGRAPHICS
Singular Pajama Playsuits - Onepiece Makes Chilling an Ultra Urban Pastime
SCORE: 7.5
Viral 28,528 Clicks Pub: Jun 10, 12
Singular Pajama Playsuits
Onepiece Makes Chilling an Ultra Urban Pastime
Jump into one of these ultra hip and comfy jumpers from Norwegian company OnePiece, and give the expression of “slipping into something more comfortable” a whole new meaning. These colorful,... [More]
Pajama-Chic Suits - The Spring 2012 Topman Design Collection Showcases an Elegantly Refined Style
SCORE: 6.2
V. Hot 14,340 Clicks Pub: Dec 27, 11
Pajama-Chic Suits
The Spring 2012 Topman Design Collection Showcases an Elegantly Refined Style
The 2012 Spring Topman Design collection is one of the most exciting upcoming releases from the store in recent seasons. Always pushing the boundaries of consumer fashion for youth, this daring, new menswear… [More]
Sleepwear-Inspired Fashion - The Russh Issue 46 Editorial Brings the Pajama Look Out of the Bedroom
SCORE: 6.3
V. Hot 13,228 Clicks Pub: Jun 14, 12
Sleepwear-Inspired Fashion
The Russh Issue 46 Editorial Brings the Pajama Look Out of the Bedroom
The Russh Issue 46 editorial focuses on the latest fashion fad: sleepwear-style fashion. Despite what may initially run through people’s minds, this bedroom influence doesn’t encompass... [More]
Pajama-Parading Shoots - Jessica Clarke Stars in a Fun Editorial for Glamour Italia March 2012
SCORE: 5.1
Warm 8,181 Clicks Pub: Mar 17, 12
Pajama-Parading Shoots
Jessica Clarke Stars in a Fun Editorial for Glamour Italia March 2012
Model Jessica Clarke of New Zealand stars in a playful editorial for the Glamour Italia March 2012 issue that features a parade of fierce, lightweight pajama sets and other comfy spring items.... [More]
Posh Velour Footwear - The A.P.C. Winter 2012 Shoe Collection is Rich with Sleek Style
SCORE: 5.3
Warm 6,372 Clicks Pub: Sep 24, 12
Posh Velour Footwear
The A.P.C. Winter 2012 Shoe Collection is Rich with Sleek Style
The A.P.C. Winter 2012 shoe collection is filled with classic shoes that are perfectly suited for classy dudes who like to look polished. There are two styles of shoes in the collection: a velour... [More]