Contracts can be a hassle to read not only because they are so lengthy, but also because they often have such fine print it is hard to focus on the words properly; the Visionlab Prescription Glasses campaign suggests an easy solution. The eyewear company offers affordable prescription glasses that ensure people don't end up signing away their lives to software organizations or donating their organs to strangers.
The Visionlab Prescription Glasses campaign was conceived and executed by the Publicis ad agency based in Madrid, Spain. Art directed by Manu Mazzaro with creative direction by Rafael Santamarina and Alexandre Okada, the ad campaign focuses on a part of life that people often try to avoid even though they know they shouldn't. These glasses will ensure that they don't do that anymore.
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