Superstar

The Visionlab Prescription Glasses Campaign Hones in on Fine Print

By: Meghan Young - Published: • References: publicis & ibelieveinadv
Contracts can be a hassle to read not only because they are so lengthy, but also because they often have such fine print it is hard to focus on the words properly; the Visionlab Prescription Glasses campaign suggests an easy solution. The eyewear company offers affordable prescription glasses that ensure people don't end up signing away their lives to software organizations or donating their organs to strangers.

The Visionlab Prescription Glasses campaign was conceived and executed by the Publicis ad agency based in Madrid, Spain. Art directed by Manu Mazzaro with creative direction by Rafael Santamarina and Alexandre Okada, the ad campaign focuses on a part of life that people often try to avoid even though they know they shouldn't. These glasses will ensure that they don't do that anymore. Stats for Contract-Magnifying Eyewear Ads Trending: Older & Chilly
Traction: 935 clicks in 120 w
Interest: 1.2 minutes
Concept: Visionlab Prescription Glasses Campaign
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: corrected comic strip ads, giant mogul ads, and bokeh-inspired auto ads.