Bizarre innovations helping consumers find their love matches
Implications - With over 40 million people in the United States who have tried online dating, matchmaking in all of its forms poses a major market opportunity. This has given rise to a number of odd innovations that purportedly help singles find their matches. While some are undeniably bizarre, they ultimately address the needs of single individuals who will try anything and everything to meet a potential mate.
Trend Themes
1. Geolocation-based Apps - Developing an app based on geolocation like Girls Around Me can provide opportunities to connect people but also push the boundaries of personal privacy.
2. Social Network Data Collection - Incorporating social media and other online activities like Thecomplete.me can reduce the time and effort in creating dating site information, while also providing a more in-depth pairing to find compatible matches.
3. Parental Matchmaking - My Lovely Parent provides a new spin on traditional online dating, allowing adult children to support their parents and help them find new love after either a divorce or the death of a partner.
Industry Implications
1. Technology - Companies can create and develop new technologies like geolocation-based apps that connect people in unique ways and expand their online dating networks.
2. Data Analytics - Using social network data and other online activities to create comprehensive profiles for users can be useful to find compatible matches for online dating sites like Thecomplete.me
3. Senior Care - My Lovely Parent creates opportunities for adult children to support and connect with their parents and find them new love partners after losing their spouses.
5 Featured, 39 Examples:
217,345 Total Clicks
Date Range:
Apr 12 — Dec 12
Trending:
Untested
Consumer Insight Topics:
