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My Lovely Parent Lets Children Find New Love for Their Moms & Dads

By: Katherine Vong - Published: • References: mylovelyparent & springwise
Based in the UK, My Lovely Parent is a matchmaking site that puts a new spin on traditional online dating. The innovative site, created by two brothers who have "a very lovely single mum in her 60s," allows adult children to help their parents find new love online after a divorce or the death of a partner.

To use My Lovely Parent, users just have to sign up with the site and create a profile for their mother or father, who must be single and over 50 years old. Then, the children can browse through potential candidates and create recommendations for their parent. The recommendations are sent to the parent via email, and he or she can subsequently decide whether or not to pursue a meeting with the potential match.

My Lovely Parent is currently in beta, but it is set to officially launch next month. Stats for Parent Matchmaking Sites Trending: Older & Chilly
Traction: 262 clicks in 115 w
Interest: > 3 minutes
Concept: My Lovely Parent
Related: 65 examples / 50 photos
Segment: Neutral, 35-55+
Comparison Set: 24 similar articles, including: niche dating sites, online dating commentary blogs, and skype speed-dating.