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Match.com Teams up With BT Vision for Unusual Show

By: Susan Read - Published: • References: match & nma
That’s right. Match.com has teamed up with BT Vision to launch an online dating channel.

Being able to search for love on the box, from the comfort of your own couch, means that finding love really couldn’t be easier and you don’t even have to take off your slippers.


Really? Is it even possible to make dating from home easier? Apparently. And for those of us who have been wearing our best Manolo Blahniks to surf the web, rest assured that on BT Vision’s IPTV service, everyone dates in their jammies.

This might not be so bad. What better way to spend commercial breaks than perusing the local bachelor scene? Match.com calls it a “cross-platform strategy;” we call it the future, and our future involves hot singles, remote control flirting, and popcorn. Stats for Online Dating TV Channels Trending: Older & Chilly
Traction: 2,464 clicks in 282 w
Interest: 4 minutes
Concept: Online Dating TV Channels
Related: 74 examples / 57 photos
Segment: Neutral, 18-35
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