Susan Read snoozers www.trendhunter.com/snoozers Toronto, ON http://cdn.trendhunterstatic.com/avatars/uploads/avatar_27151.jpeg TrendHunter.com
Susan Read
Apprentice
Susan Read
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Toronto Location
Jul 2009 Member Since

I am a writer, photographer, and blogger living in Toronto. I enjoy engaging in cultural crossroads - the intersections between science and literature, politics and art. I attempt to exist in the strange spaces between, and I encourage my readers to do the same.

What is unique that's not in your bio?
I have a strong interest and background in theory, particularly the posthuman. Donna Haraway and N. Katherine Hayles have a great influence in how I see the world. I believe in and look for cyborg figures in pop culture; which is to say, I strive for uncertainty, partiality, fluidity, and irony.
What's your favorite accomplishment?
Currently I am quite proud of the work we are doing at Who Am We?, a pop culture blog devoted to the review and analysis of trends, fads, and traditions. We have a steady fanbase who offers a great deal of positive feedback, and it is encouraging to know that there is an audience for the sort of writing I hope to do.
How do you define cool?
I try not to define cool. As soon as you set parameters for judgment, you are narrowing your perception of what is interesting, or "cool". I take each moment for what it's worth in that moment. I enjoy seeing what others react to and discovering why, which is less about defining cool, and more about negotiating it.
What is your secret to uncovering trends?
I like to start from a trend and work down towards unpacking it. For example, I would search something on Google trends (a broad concept, perhaps, or a specific idea), then I would try to find out why this particular point is of interest. Then I try to find something witty to say about it.
What do you enjoy most about Trend Hunter?
I like it's sharp, punchy style, and its eclectic interests.
What is your favorite trend?
Oh, gosh. I was really into Speidi a few weeks ago. I would say, broadly, that Reality Television is my favorite "trend". I am fascinated by the celebrity that is bestowed upon the likes of the Ikki Twins, and I cannot help but watch and wonder.
What are your tips for writing a juicy post?
It's always best, I think, to assume your audience. I tend to write in the voice of "we", so that my readers may discover trends with me, rather than through me. I think that connecting with the audience is a key component in making trends as current, relevant, and "juicy" as possible.
How do you reset to be creative?
I just keep reading and watching. The world is a fascinating place, you just need to stay engaged.
What inspires or excites you?
Oh, everything. Honestly, I love what people love. I love the strange and the stupid and the genius. And I believe more than anything in finding the humour in life, at any and all costs.
Predict something awesome for 2020?
That's pretty far off. I assume by then we will be enslaved to a race of tiny nanobots, who reward our forced labour with hallucinogens, which surprisingly keeps us pretty content. It doesn't sound awesome now, but it might be.