Apprentice

Dreamscape in Target's Colour Campaign is Bright and Beautiful

By: Susan Read - Published: • References: coloribus & stylepantry
“Every colour you can dream.” These are the playful words that punctuate the new Target Colour Campaign that has been launched out of Australia. Sydney-based director Dael Oates has created a surreal dreamscape of colour that follows a young woman through the many shades of her imagination.

This video is a beautiful and fun look at the ways in which colour, design, and art can express our brightest hopes, as well as our darkest moments. Using low-fi stop-animation, Oates transforms images of colour before our very eyes. 

The ad campaign may be selling clothing, but it has tapped into the very powerful element of colour. I don’t know if I want to go shopping, or wrap myself in rainbow blankets and go dancing on the moon. Maybe we can do both. Stats for Surreal Technicolour Ads Trending: Older & Chilly
Traction: 2,858 clicks in 268 w
Interest: 4 minutes
Concept: Surreal Technicolour Ads
Related: 91 examples / 70 photos
Segment: Neutral, 18-55
Comparison Set: 33 similar articles, including: colourful flower baths, color saturated shoots, and colorful solitude art.