"Every colour you can dream." These are the playful words that punctuate the new Target Colour Campaign that has been launched out of Australia. Sydney-based director Dael Oates has created a surreal dreamscape of colour that follows a young woman through the many shades of her imagination.
This video is a beautiful and fun look at the ways in which colour, design, and art can express our brightest hopes, as well as our darkest moments. Using low-fi stop-animation, Oates transforms images of colour before our very eyes.
The ad campaign may be selling clothing, but it has tapped into the very powerful element of colour. I don’t know if I want to go shopping, or wrap myself in rainbow blankets and go dancing on the moon. Maybe we can do both.
Stats for Surreal Technicolour Ads
Trending: Older & Chilly
Research: 3,034 clicks in 350 w
Interest: 4 minutes
Concept: Surreal Technicolour Ads
Related: 87 examples / 67 photos
Segment: Neutral, 18-55
Comparison Set: 32 similar articles, including: colourful flower baths, color saturated shoots, and colorful solitude art.
Surreal Technicolour Ads
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