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There are some unusual qualities at play in this Korn packaging concept that are in many ways unique to the presentation of alcoholic drinks. They first have to do with an unconventionally soft casing that surrounds the hard liquor and secondly with the aesthetic embellishment of the product.

Inside Korn packaging is a grainy German spirit that loosely resembles vodka. It is traditionally a very cheap beverage that plays a common and casual roll in the goods exchanges that occur between fishermen and farmers in the northern part of the country.

With this in mind, Sonic Design was inspired by the simplicity, the familiarity and the lightweight quality of the milk carton. The body of the bottle is thus shaped from folded material. Interestingly, metallic detailing gives Korn packaging an unexpected chicness that visually elevates its status.