Work Beer Branding Praises the Proletariat

By: Amelia Roblin - Published: Jan 20, 2011 • References: workbeer & lovelypackage
Work Beer branding proves that no one can sell alcohol better than the ad agency that brewed it. An art director at Work Labs took up the hobby of producing his own beverage, but met the challenge with incredible marketing.

Blatantly aiming advertising at the target labor class consumers, Work Beer branding celebrates the tradesman for his physical efforts and rewards him with a cold brew. Always asking drinkers if they've earned one, the Work Beer motto reads "For a Job Well Done." Stats for Everyman Booze Ads Trending: Older & Mild
Research: 12,185 clicks in 279 w
Interest: 4 minutes
Concept: Work Beer Branding
Related: 66 examples / 51 photos
Segment: Males, 18-55
Comparison Set: 24 similar articles, including: musical beer bottles, art deco alcohol bottles, and literary beer bottles.