The same company that sold its eccentric wristwatches in reusable soup bowl containers is now releasing this charming Nooka Mindstyle packaging. It may not have been manufactured with an additional purpose in this lifetime, but the biodegradable cardboard carton will live on later in the earth.
Minimal information is communicated on the outer faces of the cubic card parcels, and their clean look emphasizes the playful hexagonal perforations that offer a peek into the inside. As little ink as possible was used in this design by the brand's in-house studio, so that anyone who wishes to recycle or compost the paper wrapper need not worry about such a threat to the natural environment. In these delightful photos of Nooka Mindstyle packaging, a praying mantis even shows his appreciation for these endearing brown boxes.
Hexagonal Hole Branding
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