Pasta Nona Branding Embraces Grandma's Culinary Cachet

By: Amelia Roblin - Sep 4, 2011
References: blend-it.co.il
With so many products on the market that have most certainly been concocted with excessively over-processed ingredients, it's comforting to come across pre-prepared edibles that have the appeal of a home-cooked meal. Pasta Nona branding whets the appetite of the conscientious consumer with an image that embraces familial familiarity.

The cartons that contain a range of raviolis, lasagnas, pennes and other pastas have been cut and assembled to imitate the look of cardboard takeout containers, but are each labeled "Lunch Box" to incite a delectably domestic quality. A traditional red and white checkered tablecloth is included in Blend-It's design and a portrait of an old Italian granny becomes a clever logo within the Pasta Nona branding strategy.