Pasta Nona Branding Embraces Grandma's Culinary Cachet

By: Amelia Roblin - Published: Sep 4, 2011 • References:
With so many products on the market that have most certainly been concocted with excessively over-processed ingredients, it's comforting to come across pre-prepared edibles that have the appeal of a home-cooked meal. Pasta Nona branding whets the appetite of the conscientious consumer with an image that embraces familial familiarity.

The cartons that contain a range of raviolis, lasagnas, pennes and other pastas have been cut and assembled to imitate the look of cardboard takeout containers, but are each labeled "Lunch Box" to incite a delectably domestic quality. A traditional red and white checkered tablecloth is included in Blend-It's design and a portrait of an old Italian granny becomes a clever logo within the Pasta Nona branding strategy. Stats for Home-Cooked Pasta Packaging Trending: Older & Average
Research: 33,719 clicks in 246 w
Interest: 4 minutes
Concept: Pasta Nona Branding
Related: 90 examples / 69 photos
Segment: Females, 18-55
Comparison Set: 33 similar articles, including: unfastened box branding, inner beauty branding, and regal restaurant aesthetics.