Domesticized Retail

At-home sampling and personalized services offer the ultimate in shopping ease
Implications - Designer eyewear brand Warby Parker was one of the first fashion pioneers of the at-home sampling business model, and now other apparel and accessories brands are taking a cue, offering customers the ability to sample and customize products from the comforts of their own homes. While customization has been heavily emphasized in retail over recent years, now it must also be married with convenience. Thus, retail is entering an era in which ease of shopping is rapidly becoming the essential factor in the purchasing decision.
SCORE: 5
Mild Top 5 Examples: 11,995 Total Clicks Jul 12 - Jan 13
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DEMOGRAPHICS
At-Home Apparel Sampling - Frank & Oak Allows Men to Enjoy Shopping Without the Hassle
SCORE: 5.9
Mild 1,502 Clicks Pub: Dec 14, 12
At-Home Apparel Sampling
Frank & Oak Allows Men to Enjoy Shopping Without the Hassle
It’s a well-know fact that most men dislike shopping for the following reasons: having to go into the store, having to wait around for whoever they’re shopping with to be done in the... [More]
Monthly Clothing Subscriptions - Le Tote Lets Users Rent Full Outfits for $49 per Month
SCORE: 5.2
Mild 4,247 Clicks Pub: Aug 24, 12
Monthly Clothing Subscriptions
Le Tote Lets Users Rent Full Outfits for $49 per Month
Rentable clothing has been on the rise in the fashion industry, and now there is even a subscription-based service, Le Tote. Le Tote is a San Francisco-based startup that tackles a problem many... [More]
Personalized Virtual Boutiques - Boutine Lets You Create Your Own Outfits, Shop Looks & Earn Money
SCORE: 4.5
Mild 4,332 Clicks Pub: Aug 9, 12
Personalized Virtual Boutiques
Boutine Lets You Create Your Own Outfits, Shop Looks & Earn Money
If you’re a fan of Polyvore, you will fall in love with the virtual fashion platform Boutine. Boutine.com is an online boutique and social shopping site that lets users mix and match items to... [More]
Custom Online Tailoring - The Black Lapel Retailers Take Measurements on the Web
SCORE: 4.4
Mild 793 Clicks Pub: Dec 4, 12
Custom Online Tailoring
The Black Lapel Retailers Take Measurements on the Web
Black Lapel, a formal suit company based in New York, takes the bespoke measurements of its male clientele through its website. Users of the online forum are assured of the precision of each piece,... [More]
Virtual Fashion Sampling - Webcam Social Shopper by PrestShop Creates an AR Fitting Room
SCORE: 4.2
Mild 1,121 Clicks Pub: Jul 13, 12
Virtual Fashion Sampling
Webcam Social Shopper by PrestShop Creates an AR Fitting Room
Many retailers, both online and offline, have launched virtual and augmented reality fitting room innovations, and PrestShop is joining the club with the creation of the Webcam Social Shopper. The... [More]