The grocery store really effectively keeps the producer and the consumer quite separate and generally only asserts a helpful role when promotions are the topic of discussion. Plenum Bread packaging narrows in on the gap in the pyramid and seeks to begin a conversation with the customer in order to gain his loyalty.
The Plenum Brand Consultancy of Russia gave these loaves of bread bags that allow them to speak. Each transparent sack has been printed with bright colors, stimulating patterns, and most importantly, with clear callouts that describe the grains' best qualities. "We are bran rolls, healthy for you!" can be considered a more clever merchandizing technique than listing statistics on the back label.
Chatty Bread Branding
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