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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,887 more

The Humanization of Pets

Traditionally human products are extending into the animal world

Implications - Pet owners continue to identify with their pets or treat them like real children. The multi-billion-dollar pet industry shows no signs of losing demand, with pet owners spending increasingly more on fashion and luxury items. It’s a good time to figure out if any of your products or services could extend to the four-legged set.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 5 Examples:
196,385 Total Clicks
Date Range:
Mar 07 — Sep 08
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Canine Mansions 2
Canine Mansions 2
Doggie Dream Homes
Believe it or not, this is a dog house that, in all likelihood, was patterned after the dog owner's own house design. Doggie Dream Homes will build a smaller version of a real home for dogs that may… MORE
play_circle_filled Canine Coffee
Canine Coffee
Doggy Java Cafe
It's not just humans that enjoy kicking back with a nice cup of coffee -- man's best friend also likes a nice warm brew when chillier weather sets in. Although they may not drool over the bitter beans… MORE
Pet Fashion Week Hits New York
Pet Fashion Week Hits New York
NYC Doggy Style
Those concerned with keeping their pet on the cutting edge of fashion knew New York was the place to go this season! At the 2007 annual Pet Fashion Week, cats and dogs paraded down runway, their tales… MORE
Chihuahua Urinals
Chihuahua Urinals
I have spent way too much time trying to track down this trend. See what I spend my time doing? Chasing down doggie urinals for your reading pleasure. Sounds kind of perverse too! Well anyways, it was… MORE
Luxury Luggage for Dogs
Luxury Luggage for Dogs
Global Gallivanter Deluxe
If your jet-set pup deserves only the most luxe of luggage, the Global Gallivanter Deluxe is bound to make her tail wag in ecstasy. The newest Global Gallivanter deluxe edition is covered in Scandinavian… MORE
Dog-Friendly Happy Hour
Dog-Friendly Happy Hour
Doggie Happy Hour at Hotel Monaco
At the Hotel Monaco in Alexandria, Virginia, happy hour has truly gone to the dogs. Their legendary Doggie Happy Hour on Tuesdays and Thursdays from 5 PM until 8 PM is a social opportunity for man and… MORE
Vacations with Pets
Vacations with Pets
8 Fur-Friendly Hotels
Forget boarding facilities; instead, pamper your pet with a holiday adventure with you at one of these lovely pet-friendly U.S. hotels. Gazebo Inn Ogunquit, Ogunquit, ME Well-behaved dogs are welcome… MORE
play_circle_filled Desserts for Dogs
Desserts for Dogs
Yöghund Organic Frozen Yogurt
For the dog days of summer--and any other time your pooch deserves some--treat your pampered pooch to a gourmet frozen yogurt treat concocted specifically for dogs. Yöghund is 100% low fat organic probiotic… MORE
Vintage Fashion for Dogs
Vintage Fashion for Dogs
bentley B Recycled Tees
By now you've probably heard that recycled fashion and accessories are must-haves for the style savvy. Not wanting to leave any life untouched by the eco-chic movement, bentley B created a line of recycled… MORE
Gatorade for Pets
Gatorade for Pets
Hero Enhanced Dog Water
You insist on drinking bottled water, so why shouldn't your dog get to slurp up the same purity when his throat is parched? Hero Enhanced Dog Water is bottled water for Fido packed with all the nutrients… MORE
Ringtones For Dogs
Ringtones For Dogs
Oh Wait, People Don't Speak 'Dog'
Similar to the dog doorbell, this phone ringtone is made specifically for dogs. Does that mean you can call your dog? If so, it pains me to post an article like this because I think it would only work… MORE
Canine Reality Show Unleashes Creativity
Canine Reality Show Unleashes Creativity
Greatest American Dog
Greatest American Dog is a new TV show that debuts tonight, that puts 12 teams of dog trainers against each other for a chance to win $25,000. CBS has been busy promoting the show with help from ad agency… MORE

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