The Humanization of Pets

Traditionally human products are extending into the animal world

Implications - Pet owners continue to identify with their pets or treat them like real children. The multi-billion-dollar pet industry shows no signs of losing demand, with pet owners spending increasingly more on fashion and luxury items. It’s a good time to figure out if any of your products or services could extend to the four-legged set.
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134,132 Total Clicks
Mar 07 - Sep 08
Warm
Art & DesignLifestyleLuxury
Featured Examples
Canine Mansions 2 - Doggie Dream Homes
SCORE 5.2
Warm 32,444 Clicks Pub: May 1, 08
Canine Mansions 2
Doggie Dream Homes
Believe it or not, this is a dog house that, in all likelihood, was patterned after the dog owner's own house design. Doggie Dream Homes will build a smaller version of a real home for dogs that may… [More]
Canine Coffee - Doggy Java Cafe
SCORE 6.1
Warm 8,789 Clicks Pub: Nov 15, 07
Canine Coffee
Doggy Java Cafe
It's not just humans that enjoy kicking back with a nice cup of coffee -- man's best friend also likes a nice warm brew when chillier weather sets in. Although they may not drool over the bitter beans… [More]
Pet Fashion Week Hits New York - NYC Doggy Style
SCORE 3.3
Mild 8,883 Clicks Pub: Aug 29, 07
Pet Fashion Week Hits New York
NYC Doggy Style
Those concerned with keeping their pet on the cutting edge of fashion knew New York was the place to go this season! At the 2007 annual Pet Fashion Week, cats and dogs paraded down runway, their tales… [More]
Chihuahua Urinals
SCORE 4.2
Average 6,185 Clicks Pub: Mar 15, 07
Chihuahua Urinals
I have spent way too much time trying to track down this trend. See what I spend my time doing? Chasing down doggie urinals for your reading pleasure. Sounds kind of perverse too! Well anyways, it was… [More]
Luxury Luggage for Dogs - Global Gallivanter Deluxe
SCORE 4.2
Average 21,444 Clicks Pub: May 27, 08
Luxury Luggage for Dogs
Global Gallivanter Deluxe
If your jet-set pup deserves only the most luxe of luggage, the Global Gallivanter Deluxe is bound to make her tail wag in ecstasy. The newest Global Gallivanter deluxe edition is covered in Scandinavian… [More]
Dog-Friendly Happy Hour - Doggie Happy Hour at Hotel Monaco
SCORE 2.1
Untested 8,202 Clicks Pub: Aug 17, 08
Dog-Friendly Happy Hour
Doggie Happy Hour at Hotel Monaco
At the Hotel Monaco in Alexandria, Virginia, happy hour has truly gone to the dogs. Their legendary Doggie Happy Hour on Tuesdays and Thursdays from 5 PM until 8 PM is a social opportunity for man and… [More]
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