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Covertising

Hidden or subtle messages in advertising

Implications - Advertising intended to share a key message benefits significantly from hiding said message, or keeping it extremely subtle. Once the consumer makes the connection, the impact is much greater than conventional messaging due to the emotional connection that Covertising helps to create.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 4 Examples:
243,995 Total Clicks
Date Range:
Feb 08 — Sep 08
Trending:
Warm

Featured Examples

Anonymous Texts at Bus Stops
Anonymous Texts at Bus Stops
Big Brother's Creepy Bluetooth Campaign
To promote popular reality show Big Brother 2008 on Channel TEN in Australia, advertising agency Marketforce in Perth came up with a unique bluetooth SMS campaign that really caught people by surprise.… MORE
Hidden Clues in Ads
Hidden Clues in Ads
Marsatac Festival 2008 Campaign
This creative ad campaign for the 2008 Marsatac Festival offers viewers a guessing game approach by hiding the featured artists behind big, white posters. However, the advertisements are full of clues… MORE
Hidden Ad Images
Hidden Ad Images
WWF Blends Human Faces into Environment
These four posters each have hidden images--human faces peering out of the jungle. They are from the World Wildlife Fund Brazil's "Preserve the World, Preserve Yourself" campaign. The message is clear:… MORE
Resealable AdverCan Has Hidden MSG
Resealable AdverCan Has Hidden MSG
Mini Billboards in a Pop
Here's a neat advertising gimmick; a marketing company has launched new cans that contain hidden messages. The resealable aluminum containers by Advercan look like totally normal soft drink cans... until… MORE
Automotive Artvertising
Automotive Artvertising
Honda Ads Use Famous Paintings
"More people die in road accidents than in wars." That's the point these Honda "Drive Safely" print ads try to make to promote driving safety. The safety campaign uses three famous war paintings with… MORE
Camouflaging Human Rights Violations
Camouflaging Human Rights Violations
Amnesty International Flags Campaign
Following the 15 body paint innovations cluster, TrendHunter brings you a strong body paint visual by Amnesty International. In the campaign, body paint is artistically used on models to camouflage terrible… MORE
Beer Caps for Awareness
Beer Caps for Awareness
Anti-Drinking and Driving Beer Crown Ads
Vazir Breveries uses a witty ambient awareness technique integrated into its beer bottles to advise the person who is drinking not to drink and drive. The idea is simple yet extremely effective. A car… MORE

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